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Summary
Conversational interfaces win over consumers through the power of humanisation. As the number of voice assistants grows, it is becoming increasingly important to have a more lifelike voice and personas. AI has matured to the point where it is impossible to tell the difference between humans and bots in the twenty-first century. This article will help you know more about conversational AI to understand its role in the mobile app sector and how it has become the future of mobile apps.
What is Conversational AI?
Conversational AI is a type of AI that allows the software to interact with users in the most natural way possible by using written or spoken language. This technology can communicate with humans by recognising speech and text, as well as understanding intent.
In other words, conversational AI is a programmatic and intelligent method of providing a conversational experience that mimics real-world conversations using digital and telecommunication technologies. The best conversational AI delivers results that are indistinguishable from what humans could have delivered.
It is commonly referred to as a computer program designed to communicate with users through speech, text, or visual interactions. Apps, websites, virtual agents (chatbots or voice bots), social platforms, and messenger platforms are all used for bidirectional communication. The primary goal of this technology is to gather information, complete tasks, and carry out transactions.
Conversational AI platforms are powered by automatic speech recognition, natural language processing (NLP), advanced dialogue management, and machine learning (ML). Voice conversational AI examples include Google Assistant and Siri.
Enhancing User Experience
Conversational AI provides two-sided conversation, personalisation, convenience, and speed, and these factors play an important role in customer engagement and improved user experience. Hereโs how below:
Personalisation
Conversational AI provides a personalised and consistent customer experience. According to recent studies, 96 per cent of customers said that this technology makes it easier to return and pick up customer support where it left off. Previously, this figure was lower. In a nutshell, conversational AI provides both personalisation and comfort.
Improved customer satisfaction
The primary reason for the popularity of conversational AI is the ability to save time by providing the quickest way to improve work performance. Chatbot technology has completely transformed how brands interact with their customers. According to a Freshdesk report, organisations report a reduction of up to 70% in call, chat, or email inquiries after implementing a virtual assistant. It has also been reported that there has been an increase in customer satisfaction and a 33 per cent savings per voice engagement.ย
Fewer staff requirements
Another significant advantage of conversational AI is automation. Bots can do a lot for businesses instead of hiring more people.
Wrapping Up
Conversational AI functions as a personal assistant in an app, utilising enhanced NLU technology and seamless integration with business and consumer data. Conversational-driven apps can then deliver hyper-personalized content in a more human-centric and conversational interface, which is an important factor in improving the overall user experience.ย
